Formula DRIFT Round 7: Judgment Day

Formula DRIFT Round 7: Judgment Day to Host the Royal Purple – Need for Speed Time Attack Challenge;
Drivers to compete on Oct. 17 at the Toyota Speedway at Irwindale for $5000

Long Beach, Calif. – October 12, 2009 – Formula DRIFT will be hosting, during the Round 7: Judgment Day season finale, a live video game competition between the top drivers of the series in the Royal Purple – Need for Speed Time Attack Challenge. The drivers will compete using the newly released Need for Speed SHIFT game and the winner will receive a check for $5000 courtesy of Royal Purple.

Invites have been sent out to the top Formula DRIFT drivers to compete in this challenge. The drivers will need to qualify on Thursday, October 15 to make it to the live competition during the Round 7: Judgment Day event. The top 3 qualifiers will then compete during half time between the Top 32 and Top 16 Pro Competition at the Need for Speed SHIFT booth. Only one driver will be crowned the winner and will receive a $5000 check during the podium ceremony from Royal Purple.

‘Need for Speed SHIFT is the game for true enthusiasts,’ says Royal Purple VP of Sales & Marketing Mark McFann. “It’s the closest thing my racing brethren and I have seen to the real thing. We know Formula D drifters bring it on the track — now we want to see if they can bring it on the (gaming) console.”

The final competition will see the top 3 qualifiers battling on an XBOX 360 console in a hot lap challenge, with the fastest driver being awarded with the win. The drivers will be piloting a Maserati MC12 on the Nurburgring Nordeschleife track in Time Attack mode.

“I’ve seen some of the Formula D drifters race Need for Speed SHIFT previously and, believe me, some of them are amazing gamers.,” Rod Chong, creative director of Speedhunters. ““So we wanted to up the ante. This time, they’ll be competing in-game for the same prize money they’d win at the actual Toyota Speedway at Irwindale Formula DRIFT event.”

Tickets for Round 7: Judgment Day on October 16-17 are available now. Online tickets can be purchased on the Formula DRIFT website. For more information, visit: www.formuladrift.com.

ABOUT FORMULA DRIFT

Entering its sixth season, Formula DRIFT is recognized as the North American professional drifting championship. Established on the streets of Japan, drifting has evolved into a worldwide competitive sport that challenges each driver’s driving ability and vehicle control. Formula DRIFT provides a forum for professional drifters to compete in 7 events nationwide for the coveted Formula DRIFT Championship crown. As the first official series in North America, Formula DRIFT has taken competitive motorsports to the extreme attracting fans and car enthusiasts from all walks of life and establishes itself as the global focal point for the Sport. For a race schedule and ticket information, visit: www.formuladrift.com.

ABOUT IMG SPORTS & ENTERTAINMENT

Operating in 30 countries, IMG Sports & Entertainment’s diverse businesses include: consulting services; event ownership and management; fashion events and models representation; licensing; golf course design; and client representation in golf, tennis, broadcasting, speakers, European football, rugby, cricket, motor sports, coaching, Olympic and action sports. IMG Academies are the world’s largest, multi-sport training and educational facilities, delivering world-class training experiences to more than 12,000 junior, collegiate, adult, and professional athletes each year. More information is available at: www.imgworld.com.

ABOUT ROYAL PURPLE

Royal Purple makes high performance lubricants for numerous automotive and consumer needs. For more information on Royal Purple or its products, contact Royal Purple Inc., One Royal Purple Lane, Porter, TX 77365, 281-354-8600, www.royalpurple.com

ABOUT ELECTRONIC ARTS

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at www.ea.com. EA, EA SPORTS, EA Mobile, POGO and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. The names, designs, and logos of all products are the property of their respective owners and used by permission. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies. “PlayStation” and “PSP” are registered trademarks of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.

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