Mad Media has completed work on a new Gymkhana project

Mad Media Produces Ken Block’s Explosive Gymkhana TWO Project
On the heels of producing one of the most successful automotive viral films in history, (over 20 million
downloads to date), Mad Media has completed work on a new Gymkhana project dubbed “Ken Block’s
Gymkhana TWO: The Infomercial”. The project was designed to promote Ken Block’s new DC Shoes
TeamWorks Clothing Collection. Block’s design inspirations for his collection all stem from his Gymkhana
TWO car, and each feature his rally sponsors’ colorways and graphics.

A natural spinoff of Block’s successful rally racing career, the Gymkhana TWO film takes the infomercial
concept and turns it on it’s head by using great cinematography and a thrilling driving performance to
showcase the TeamWorks product line. The new film is filled with fantastic automotive stunts, Hollywoodstyle
explosions, and guest appearances from DC team rider Rob Dyrdek and radio celebrity Jason Ellis.
Gymkhana TWO was filmed on location at the Port of Los Angeles, and showcases non-stop motor sports
eye-candy as Block hits a new course in his brand-new custom tuned, 566 horse power, high performance
2009 Subaru Impreza WRX STI, build by Crawford Performance.

Mad Media was brought on board for the Gymkhana TWO project early in the pre-production phase and
worked with DC Shoes Creative Director Nate Morley along side Ken Block to develop the infomercial
concept into a full blown creative treatment and shot sequence. The films concept called for specialized
high-speed camera equipment, pyrotechnics, as well as a host of custom in-car POV cameras to capture the
power and precision Ken would eventually demonstrate.
“It was an intense project from day one because we had a hard delivery deadline to help DC promote the
new TeamWorks line, and we also knew we needed to raise the bar significantly from the first Gymkhana
project”, said Joshua Martelli, Director of TV/Film Production at Mad Media and director of both the first and
second Gymkhana films. “Scouting took time as we had to find the perfect location. Plus we had to translate
Ken and Nate’s vision creatively into real world solutions in-camera. We worked very hard to plan out our
shots and the story line, and that really paid-off when it came time to shoot.”

Producing eye-catching viral film content is nothing new for Mad Media. They’ve been involved in similar
projects since the late 1990’s when they proved the web video concept during the Osiris Shoes famed
“Aftermath Tour”, which saw them document and upload custom content daily for an exhaustive forty-stop
US, European, and Canadian tour, (the largest in history at that time). Recently they’ve gained acclaim for
their work producing engaging content about the Subaru Rally Team USA, which has led to production work
on all of the recent Subaru WRX STI commercial ads as well.

“For us this is really a proof of concept that viral films can compete with large commercial advertising
projects and actually deliver highly sought after eyeballs with embedded marketing messages. Though the
Gymkhana TWO project is very direct in it’s call to action to purchase TeamWorks gear, it does it in a way
that’s entertaining and leaves the viewer with something to talk about and share. It’s that ability to knock the
viewer back on their heels, and the willingness to trust the action and story that are key to a successful viral
project”, stated Mad Media CEO/Creative Director, Matt Martelli.

In addition to producing the main Gymkhana TWO film, Mad Media produced several build up films to
promote it’s launch, including the initial teaser, the Gymkhana TWO Build, and coverage of the exclusive
Gymkhana TWO VIP Premiere. The Gymkhana TWO film debuted on YouTube June 1st, and has been
downloaded over 2.3 million times in a mere eight days.

About Mad Media:
Mad Media is San Diego based creative agency that offers professional print, web, and film production.
Mad Media specializes in creating culturally relevant brand messaging that features professional athletes,
musicians, and artists for the action sports, motorsports and mixed martial arts industries.

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