Mahindra Trucks in the USA

Rugged, Stylish Mahindra Trucks to Feature Clean-Burning Diesel Engines
ALPHARETTA, Ga. – A new generation of clean-burning, diesel-powered vehicles is
poised to take the American auto market by storm, led by automotive icons like Mercedes-
Benz, BMW and Audi, as well as a newcomer to this market, Mahindra.
The Mahindra Group (www.mahindra.com), one of India’s largest industrial concerns,
produces a comprehensive variety of cars and trucks, including a line of value-priced
diesel-powered pickup trucks which, when they launch in the fi rst quarter of 2010,
will be the fi rst Indian-made motor vehicles to debut in the United States.
The fi rst product line will feature two mid-size pickup trucks – two- and four-door versions
– with standard six-speed automatic transmissions, air conditioning and similar
state-of-the-art common-rail diesel technology as used by Mercedes-Benz and BMW.
In addition to getting 20 to 40 percent better fuel mileage than comparable gasoline-
powered vehicles, Mahindra trucks will provide greater carrying capacity, diesel
durability and superior towing capabilities.
Global Vehicles U.S.A, Inc. (www.mahindrana.com) is the U.S. exclusive importer and
distributor of Mahindra vehicles. Headquartered here, Global Vehicles is building a
complete marketing/sales/service organization, including a dealer body which by late
2009 numbered more than 340, to support the launch and ongoing sales of Mahindra
products in the U.S.
“We’re confi dent we’re coming to the market with the right product at the right time,”
said John Perez, founder and CEO of Global Vehicles. “Mahindra vehicles promise
superior quality, performance and reliability, along with outstanding fuel effi ciency at
an aff ordable price.
“ These trucks, and the SUV we will bring in about a year later, have been redesigned
and reengineered to appeal to U.S. consumers with features normally found on much
more expensive vehicles.”
The company is planning to provide all vehicles with a four-year/60,000-mile, bumper-
to-bumper warranty.
“The U.S. continues to be the world’s most important automotive market in terms of
size, growth and opportunity,” said Dr. Pawan Goenka, president of Mahindra’s Automotive
Sector. “Mahindra’s entry into the U.S. auto market is a signifi cant step not just
for our company, but for India. We look forward to working with our importer, Global
Vehicles, and its impressive dealer network to make Mahindra a U.S. success story.”