The Uni-Select Auto Plus NHRA Nationals, Sept. 29-Oct. 2, 2011

UNI-SELECT AUTO PLUS TO SPONSOR NHRA FULL THROTTLE SERIES EVENT AND BECOME OFFICIAL AUTO PARTS STORE OF ATLANTA DRAGWAY

NHRA announced today that Uni-Select and its Auto Plus® network of automotive retail stores has signed a multi-year agreement to become the title rights sponsor of the 27th annual Uni-Select Auto Plus NHRA Nationals at scenic Maple Grove Raceway, and the Official Auto Parts Store of Atlanta Dragway, an NHRA-owned and operated facility in Commerce, Ga.

The Uni-Select Auto Plus NHRA Nationals, Sept. 29-Oct. 2, 2011, is the third of six races in the NHRA Full Throttle Countdown to the Championship, NHRA’s playoff-style format to determine the world champions in each of its four Full Throttle Series classes. The popular Reading, Pa. race will be televised on ESPN2 HD.

As the Official Auto Parts Store of Atlanta Dragway, Uni-Select Auto Plus will receive track signage and promotional rights along with hospitality during the NHRA Full Throttle Drag Racing Series event held at the facility May 13-15.

“We are pleased to form this long-term relationship with NHRA,” said Brent Windom, Uni-Select vice president North American Marketing and Product Development. “The Auto-Plus® network of automotive retail stores continues to expand across the country, and this strategic partnership will help us strengthen key customer relationships in important markets, and reinforce with professional technicians and DIYers that Auto-Plus is their trusted source of automotive parts and accessories from the industry’s leading suppliers.”

This is the first involvement in NHRA for Uni-Select Auto Plus.

“We are pleased to welcome Uni-Select Auto Plus into the NHRA family of sponsors,” said Tony Driscoll, vice president of sales and business development, NHRA. “This is a unique two-pronged sponsorship that we feel will help Uni-Select Auto Plus achieve its marketing objectives. We look forward to working with the company and helping it maximize its title-rights sponsorship in Pennsylvania and official sponsorship in Georgia.”
It is also the first sponsorship relationship for Uni-Select with Maple Grove Raceway, which has hosted NHRA Full Throttle Drag Racing Series events since 1985.

“We’re happy to add Auto Plus to our family of sponsors,” said Maple Grove vice president/general manager Lex Dudas. “Auto Plus will have a presence at the track on a year-round basis and will be the official parts store of Maple Grove Raceway. They’re involvement will include our E.T. racing program up to the Uni-Select Auto Plus NHRA Nationals.”

About Uni-Select
Uni-Select is a Canadian leader in the distribution of automotive replacement parts, equipment, tools and accessories and, through Uni-Select USA, Inc., the Company also provides services to customers in the United States where it is the 7th largest distributor. The Uni-Select Network™ includes over 2,500 independent jobbers and services 3,500 points of sale in North America. Uni-Select is headquartered in Montreal. Uni-Select shares (UNS) are traded on the TMX.

About NHRA
Headquartered in Glendora, Calif., NHRA is celebrating its 60th anniversary in 2011. As the primary sanctioning body for the sport of drag racing in the United States, NHRA presents 22 national events featuring the NHRA Full Throttle Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA Get Screened America Pro Mod Drag Racing Series. Two NHRA-sanctioned bracket racing series provide competition opportunities for drivers of all levels: the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers the Jr. Drag Racing League for youth ages 8 to 17. In addition, NHRA owns and operates five racing facilities: Gainesville Raceway in Florida; Atlanta Dragway in Georgia; National Trail Raceway in Ohio; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on Facebook, YouTube and Twitter.